Tuesday, November 9, 2010

News Broadcast Breakdown: 11/9

Show start: 4:59
-Introduction video clip montage
Lead story: 4:59
- Drunk driving woman as lead story
- Cuts to Mendota Heights; on location
- Story is a series of images on locations relevant to the story and interview with police officer
- Advertised as live; when images are done there is a mistake: on site newscaster absent
- Mark Lindgren story: drunk man hit family 5:02
- Gentleman drowns to death in water slide in Brooklin park 5:02
Election coverage 5:03
- Emmer story after his "loss"; first time he is seen publicly
- Story based on his choice to file lawsuit over election process after recount
- Older gentleman with white beard is the main newscaster in front of St. Paul capital
- Some talk of Pawlenty and the transition of government
Hockey Injury 5:05
- Man who suffered injuries after hard hit during college hockey game
- Jesse Martin is the player
- Potential Paralysis
- Covered by mid 40s woman (Esme...)
- Martin walked for first time today
George W. Bush book 5:07
- Bush published book "Decision Points"
- Signing images and clips from Dallas signing
- Highlighted point in book about Bush's use of waterboarding
- People allowed to pole online on opinion of book
Weather news 5:08
- Unseasonably high temperatures
- Showed people playing golf today with warm weather
- 60s temperatures
- Close to record high
Teaser for Parking Meters (New), Target Coupon Problem Fixed, Trick Football play 5:09
Commercials 5:10
- First commercial is for their own news broadcast for the next day
- Local furniture commercial
- Italian pasta sauce
- Mills Fleet Farm
- Health Partners Health Care
- Law Firm; complete with woman in wheelchair
- Recycling commercial
- Flu Medicine
- Green Mill
Target Coupon 5:13
- Frozen meal coupon was malfunctioning
- Seems aimed at a very angry kind of customer
- Investigative
- Undercover customer went to three Targets to test the coupon
- Discovered they all worked
- Clerks now ask "Do you have any coupons today?"
Parking Meters 5:15
- New solar powered parking stations in Twin Cities
- Can use credit cards to pay
- One meter covers 10 spots
- Some frivolous speak on last story 5:16 (first instance of talk)
Temperature Teaser story 5:16
Commercials 5:16
- Evening news ad
- Oprah Ad
- Liquidation Ad
- Slumberland Commercial
- Alstate Commercial
- Batteries Plus
- Dental Implants at Clear choice (Event Ad for a free seminar with reservation)
- WCCO Advertisement again with weather geared theme (on TV and Online)
- Denture ad for Polident
- Slumberland again
Returns with TV and casual talk 5:19
- With unknown third news reporter
- Transitioned smooth without intermediary to weather again
- High temperatures still focal point
- Cool down immanent
- Satalite, cloud, and pressure systems
- Rain fall potential and precipitation
- Weather broadcast is a mid to late 40s, wearing black suit, purple tie, slicked back hair
- Curent temperatures again
- 4 day forecast
- 7 day forecast
- Weather reporter was the third broadcaster
Commercials 5:23
- NCIS and NCIS LA add for CBS primetime
- Mayo Clinic
- DQ Blizzard Meal deal
- Culligan water softener
- Vintage Discount Tire Company that transitioned into a modern styled ad for same company
- Appliances ad for Warners Stellian at St. Paul
- Children's Hospitals and Clinics in Minnesota
- Green Mill Ad (same one)
- Advert for CBS Evening News which was next
George Bush Book 5:26
- Same kind of info with news caster
- Added watcher comments obtained from internet
Good Wife Ad 5:27
- Show happens tonight
- Michael J Fox on episode
- Adverts for the episode tonight
Sports 5:28
- Season Outlook for Tubby Smith and U of M B-Ball (High Expectations
Grandma Robbed teaser 5:29
Weather 7 day check 5:29
End of Broadcast 5:30

Note: The trick football play story was omitted from broadcast after being teased

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